Google Business Profile Optimization
Win the Google map pack. We optimise and manage your Google Business Profile so your business shows up first when nearby customers search — with more calls, visits, and reviews.
What is Google Business Profile optimization?
Google Business Profile (formerly Google My Business) optimization is the work of setting up, optimising, and managing your free Google listing so it ranks in the local map pack and Google Maps. It covers categories, services, photos, posts, reviews, and accurate business information — the signals that decide who shows up first locally.
What we optimise in your profile
Every element that influences local-pack rankings.
Categories & Services
The right primary and secondary categories to rank.
Photos & Media
Optimised images that boost engagement and trust.
Posts & Updates
Regular Google posts that keep your profile active.
Reviews & Responses
Earning and managing reviews that lift rankings.
Q&A & Attributes
Answering questions and adding the right attributes.
NAP & Citations
Consistent business info across the web.
Our Google Business Profile service
Full setup, optimisation, and ongoing management.
Our GBP optimization process
From audit to a fully optimised, active profile.
Profile Audit
We review your current listing and local rankings.
Optimise
We fix categories, info, photos, and signals.
Manage
We post, respond to reviews, and keep it active.
Track
We report on calls, clicks, and local visibility.
Explore our other SEO services
Your Google Business Profile is one piece of a strong local strategy.
Google Business Profile FAQs
What is the difference between Google Business Profile and local SEO?
Your Google Business Profile is the listing that powers the map pack. Local SEO is the broader strategy — the profile, plus citations, reviews, local content, and your website — that gets you found locally. We do both.
Is Google Business Profile the same as Google My Business?
Yes. Google renamed Google My Business to Google Business Profile. It is the same free listing that appears in Google Maps and the local pack.
Can you manage my profile ongoing?
Yes. We offer ongoing management — posts, review responses, updates, and monitoring — to keep your profile active and ranking.
How do reviews affect my Google ranking?
Reviews are a key local ranking and trust factor. We help you earn more genuine reviews and respond to them professionally.
Why is my competitor ranking above me in the map pack?
It usually comes down to profile optimisation, reviews, proximity, and local signals. We audit all of these and build a plan to close the gap.
Ready to win the local map pack?
Get a free Google Business Profile audit and see how to outrank your local competitors.